Knowing just the facts is never enough.
“I learned long ago that going to trial without The Focal Point involved early in trial planning and brainstorming...is foolhardy.”
John Keker
Keker & Van Nest
Trial Strategy
We help you develop powerful themes to educate, engage, and persuade your jurors. Our Mental Mining® process helps you unearth the analogies and metaphors to communicate your case story clearly and convincingly.
Focused juror research.
“The Focal Point helps me see things the way the jury will, which makes a critical difference when preparing for trial. I make sure to hire them before the case is even indicted.”
Stephen Neal
Chairman,
Cooley LLP
Jury Consulting
We design custom research plans to test your case story and themes with real prospective jurors to refine your case’s strengths and address its challenges. This helps you go beyond the facts and listen for the connections that will resonate with a jury.
Now in Dallas...
“I have used Jim’s firm for several trials and have always appreciated their outstanding work. After one trial in which we not only defended our client but won a counterclaim, the Judge said, ‘My compliments to your jury consultant.’”
Terry Oxford
Susman Godfrey LLP
The Focal Point Proudly Announces our Dallas office, located at
211 N. Record Street.
For information on our full-service offerings from this new location, please contact: JimS@thefocalpoint.com.
Welcome James B. Stiff, Ph.D. to our national jury consulting division.
...and New York.
Expanding Our National Jury Consulting Division
John Hicks now leads TFP's East Coast jury consulting efforts and brings extensive industry experience to our clients.
John specializes in turning complex litigation into meaningful, conceptual, and visual strategies for trial, and we are pleased to have a consultant of his caliber leading our East Coast efforts.
Thousands of trials.
“The Focal Point's can-do, collaborative attitude, great ideas, bench depth, and high quality work helps our trial teams win cases.”
Thomas Friel
Cooley LLP
More than 20 years of insights.
“The people at The Focal Point think visually, which many lawyers can’t do. Yet, they also understand the legal concepts as well as the most experienced trial lawyers do.”
Cristina Arguedas
Arguedas, Cassman & Headley LLP
Recent Articles
Expert Witness Graphics:
Dispelling Myths and Maximizing Effectiveness
Expert witnesses can be crucial to winning your case. Help your witness connect with the jury.
Trial Tech Not Just for Juries
Visual presentations and technology can be very effective with judges and focus groups, too.
We wrote the books.
“Given the modern jury’s need to be both entertained and persuaded, these books are valuable aids in achieving both.”
Pamela Mackey
Haddon, Morgan and Foreman, P.C.
Published by the ABA
Powerful Deliberations: Putting It All Together
for the Jury
By Chris Ritter
Creating Winning Trial Strategies and Graphics
By Chris Ritter
The Trial War Room Handbook
By Chris Ritter and
Michael Skrzypek
Engaging and persuading through great design.
“For more than a decade The Focal Point has provided graphics and consulting services in connection with the St. Jude Medical Silzone heart valve litigation...their support and quality has been consistently outstanding.”
Steven Kohn
Reed Smith LLP
Trial Graphics
Great design engages and educates; it keeps the jury interested enough to learn and remember information.
Graphics are important tools that help jurors become effective advocates for your side during deliberation.
Seamless presentations when it really counts.
“Two recent trials with a TFP tech at the helm of the courtroom computer confirmed once again that The Focal Point has mastered the science and art of presenting graphics to a jury.”
John Phillips
Paul Hastings
Trial Support
We provide experienced jury consultants, graphic designers, and trial technicians to support your team in the trenches at trial. We bring a breadth of experience and depth of calm where and when it is needed most.
Our services
We help you uncover crucial insights. We clarify the complex. Then we create a visual trial strategy that will powerfully support and win your argument.
-
Trial Strategy
-
Jury Consulting
-
Trial Graphics
-
Trial Support
-
Cases
Our process
Thousands of trials over the last 20-plus years have taught us how judges and jurors think and reach verdicts. Our proven trial strategies help you win.
-
5-Step Process
-
Trial Strategy
-
Design Thinking
-
Expert Witnesses
-
Trial Support
About The Focal Point
Trial experience, design, and technological expertise in one package. We believe in what we do. We care about our clients. And we have a sense of humor.
-
Team
-
Clients
-
Values
-
Pro Bono
-
Contact
Our cases
We are proud to have worked with many of the most influential trial lawyers throughout the United States and Canada on every conceivable type of case.
-
Intellectual Property
-
Commercial
-
Insurance/Bad Faith
-
Criminal
-
Other Cases
