We wrote the books.
Creating Winning Trial Strategies and Graphics gives you the inside perspective on developing compelling trial graphics to strengthen your case and make your courtroom presentation more persuasive.
Persuasive Communication is a comprehensive review of research that describes how people generate, process and react to persuasive appeals. The book describes the role of source, message, and receiver characteristics in the production of compelling messages.
Putting It All Together for the Jury
Powerful Deliberations: Putting It All Together for the Jury focuses on how jurors learn, think, and deliberate to give attorneys proven trial strategies for turning them from neutral finders of fact into advocates for their client’s side.
Effective Strategies From the Trenches
The Trial War Room Handbook: Effective Strategies From the Trenches is for the lawyer, paralegal, or administrator in law firms large and small, facing a trial or onsite event that requires dedicated strategic, logistic, and moral support.
Craving more knowledge and insights? Check out IMS | The Focal Point’s monthly book recommendations:
The Lawyer’s Bookcase.
“Readers will find a thorough and balanced analysis of current trends in persuasion research, along with a clear presentation of the scientific lineage that led up to today's cutting-edge research programs.”