James B. Stiff, Ph.D.
Jury Consulting Senior Advisor
Jim joined IMS | The Focal Point’s jury consulting group in 2013. He has been a jury consultant for almost 30 years, during which time he has conducted more than 550 focus group and mock trial research projects and assisted with jury selection in more than 100 cases. Jim specializes in complex matters involving securities, antitrust, contracts, intellectual property, and trade secret issues.
Clients routinely engage Jim in a wide variety of consulting activities, including case theme development, focus group and mock trial research, community attitude surveys, jury selection, trial monitoring, and shadow jury research. Jim is also an expert in credibility assessment and is adept at preparing witnesses to be effective in deposition and trial testimony.
Jim received his PhD in Communication from Michigan State University. Prior to his career as a jury consultant, he was a tenured university professor specializing in graduate-level courses in communication and persuasive theory. Jim has authored more than 20 articles in academic journals and published two books: Persuasive Communication and Deceptive Communication.
“A man has to have goals—for a day, for a lifetime—and that was mine, to have people say, ‘There goes Ted Williams, the greatest hitter who ever lived.’”