Bringing key documents to life
Text pulls are generally the most effective way to graphically highlight the crucial sections of your key documents for three reasons. First, human nature is such that, when something is important, we often write it down. Second, jurors recognize this element of human nature and give documents considerable weight, reasoning that if something was written down there is a chance that it was important and true. Finally, most jurors generally do not want to have to read the entire document. They want you to pull the important text from the original document for them so that they can concentrate on it, read only what is absolutely necessary and then move on to the next part of your case. Given these facts, it is no wonder that jurors give considerable weight to carefully prepared text pulls.