James B. Stiff, Ph.D.
Senior Director, Jury Consulting
Jim presently leads The Focal Point’s jury consulting division from the firm’s Dallas office. During the past two decades, Jim maintained a national practice and worked on more than 450 cases in 45 states and the District of Columbia. He specializes in commercial contracts, securities, intellectual property, environmental, employment, and professional malpractice.
Jim worked for two consulting firms before he co-founded Trial Analysts in 2000. After working together on many cases over an eight year period, The Focal Point and Trial Analysts joined forces in 2013. Clients routinely engage Jim in a wide variety of consulting activities, including, case theme development, witness preparation, focus group and mock trial research, community attitude surveys, jury selection, trial monitoring, and shadow jury research.
Jim received his PhD in Communication from Michigan State University in 1985. His scholarly interests include persuasive communication, credibility assessment, and human information processing. Jim has authored more than 20 articles in academic journals and published two scholarly books, one on Persuasive Communication and another on the topic of Deceptive Communication. Jim was an award-winning professor at Michigan State University, Arizona State University, and the University of Kansas.
“A man has to have goals—for a day, for a lifetime—and that was mine, to have people say, ‘There goes Ted Williams, the greatest hitter who ever lived.’”